David Perell has a famous line that I often think about.
At one level, it is quite unfair. Why does the world reward those who communicate ideas rather than those who do the hard work and come up with ideas?
In my cohort course, "Yoga of LinkedIn", I examine this question deeply. It is my deepest conviction that discovering communication is not a question of technique or process.
It is a question of discovering one's svadharma. The course is organized on this central pillar: Discovering Your Svadharma entails ➡️ Discover Your 🏏 Stance ➡️ Discover Your Context ➡️ Discover Your Narrative
Discover Your Stance - Who am I?
It is a word I have borrowed from cricket. If you've played cricket, you would realize that your stance determines everything about how you play your game. It not only determines the shots you can play but more importantly, the shots you can't play. In short, your stance determines how resilient you are in the game in the long run.
How do you discover your stance? Do you have many identities and struggle to put forth who really you are? Can you discover your stance based on the stance experiments you can do on LinkedIn?
Discover Your Context - Where am I?
To discover Context is to find out one's inner compass required to develop one's perspective. One of the fascinating discoveries for me has been that, unlike popular imaginations, you can be BOTH a generalist and a specialist depending on whether you are "Outside-In" or "Inside-Out" in your orientation.
How do you discover your context? How do you develop awareness to be aware of your "Inside-Out" and "Outside-In" orientation and practice simultaneity of your locations to discover powerful insights?
When you have discovered your stance and your context, you would discover that the force of your communication is extremely powerful. Much like butter that emerges after vigorous churning, you would discover that your narrative is powerful once your stances and contexts are clarified.
The joy of discovering your svadharma emerges from this: It is the closest feeling to discovering that you are a unique individual in the universe!
My inspiration behind designing this course comes from what I have learned from Tripura Rahasyam with my Ritambhara sangha.
Tripura Rahasyamspeaks at great length about three aspects of your psyche - the actor, the mirror, and the witness. These correspond with three levels of the psyche - the 'manas', the 'ahamkAram', and 'buddhi'.
To practice Yoga is to explore these three roles. The actor is the role I play at the moment. The Mirror is a Sakhi, who is helping me see what it is, without an iota of judgment. The Witness is Sakshi bhava, who is simply watching the entire dialogue unfolding between the actor and the mirror.
When you approach LinkedIn with this bhava and play with the platform, you come closer to discovering Yoga on LinkedIn
The second cohort of the course starts this Saturday and runs for three Saturdays. You can learn more and register here: